Salisbury Life is a monthly glossy magazine which "does exactly what it says on the tin" - inasmuch as it gives an idea of what's going on in the area. We are 25 miles from Salisbury and are well within the catchment area of the magazine. As a result, Dairy House Antiques (and Hossack and Gray who display their goodies in our Cheese Room) has been advertising in the magazine over the last few months and we have been rewarded with a wonderful double-page spread: a well-written article surrounded by plenty of photographs.
I'm never sure whether certain advertising is going to work for us, but I've been thrilled with the number of new customers who have come in over the last 2 or 3 weeks and told me they came after reading the article and seeing our ads. I think this one has worked!!
If you'd like to view you can find Salisbury Life here. Flip to pp 44 and 45 (maybe stopping off at p 26 to see the ad).
We also have an advertisement in The Lady this week (the issue with Ann Widdicombe and Anton du Bueke on the front cover! I wonder if we will gain any new customers from that one!
Thursday, 28 October 2010
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